From a Working Product to a Business
This chapter is part of the full book. One purchase opens all 22 chapters, the reference sections, the companion career guide and every future edition.
In this chapter
- The repair ended at the checkout
- Know what the customer thinks they are buying
- Price a unit the buyer can understand
- Give exceptions an owner
- Sell the product that exists
- Keep ownership after the sale
- Help the capability reach the work
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