Product Management in the Agentic Era

The old Product Management contract is breaking.

For years, Product Management was built around a simple division of responsibility:

PM owns the what and the why.
Engineering owns the how.

That division made sense when execution was expensive. Agents change that equation.

The distance between intent and execution is shrinking. And when PMs can increasingly participate directly in the how, the role itself begins to change.

Four parts. One loop.

The book follows the loop on its cover, from intent to a decision, with firsthand cases from building and leading.

1. Part I

   Intent

   The problem, the product role, and the direction given to a builder.

   Chapters 1 to 6

2. Part II

   Build

   Into practice, from the first attempt to personal and employee agents.

   Chapters 7 to 11

3. Part III

   Evidence

   Technical checks, user outcomes, commercial commitments, and the agentic working model.

   Chapters 12 to 15

4. Part IV

   Decision

   Investment, authority, organizational rhythm, leadership, and professional development.

   Chapters 16 to 22

See all 22 chapters

The living edition

The author reviews the book every month. A review publishes a new edition only when there is something worth changing: a new lesson, a changed recommendation, or a correction.

Every change becomes a new dated edition, and each released edition stays readable. See what’s new